Trade-In Tech
by on April 19, 2020

If you're operating a wholesale business, your main goal will be to get retailers to purchase your products in bulk. While this goal might seem like an easy one to reach, obtaining increased B2B sales usually requires a significant amount of work. When you want to bring in more buyers, the following tips and guidelines should assist you in doing so.


Take the Time for Personal Conversations

If you want to effectively increase your B2B sales, it's highly recommended that you take the time for personal conversations and provide fantastic customer service. By speaking directly with retailers that are interested in your products, it should be much easier for you to get them to follow through on purchasing the products while also increasing customer loyalty.

Whenever you speak with prospective buyers, it's important that you treat them with courtesy and have a personal conversation with them. While there are times when you will need to refuse a request, treating your customers with consistent professionalism lessens the chance that these retailers will choose to take their business elsewhere.

Retarget Your Website Visitors with Paid Ads

One effective method that you can use to obtain increased B2B sales is to retarget your website visitors with paid ads. More than 95 percent of visitors to your website will leave without having taken an action even if they are interested in what you have to offer. Retailers and other prospective customers are likely going to research a variety of customers before making a final purchase decision, which means that you need to work for their business.

It's possible to get these customers back to your website by performing some digital retargeting, which is a paid advertising technique that gets your ads in front of businesses that have already visited your website. Digital retargeting is simple to implement and involves pasting some code into the HTML on your website. Once visitors leave your website, they will see your paid advertisements on such sites as Youtube and Facebook.

Pay for Advertising Space on Wholesale Directories

Many retailers that are shopping for products to place in their stores will use wholesale product directories to find the top wholesalers in the product categories that they're interested in. A great way for your wholesaler to be visible to prospective customers even when they aren't searching for your business is to pay for advertising space on the more popular wholesale directories. With the right ads, you should be able to bring in new visitors to your website. As long as your website is modern and easy-to-use, an increase in site traffic should also lead to an increase in B2B sales.

Send "Value-Added" Emails to Your Subscribers

Subscribers to your business or website aren't always going to be purchasing products on a regular basis, which is why you should send emails to these subscribers to let them know what you have to offer. However, it's not enough to send simple marketing emails. These emails should have a substantial amount of value in them that makes it difficult for subscribers to avoid purchasing additional products from you.

An easy way to add value to a marketing email is to advertise an exclusive sale on your products that's only available to subscribers. There are also plenty of additional ways that you can add value to emails. A powerful motivator for subscriber emails is the addition of testimonials from other customers. Testimonials from satisfied customers provide your subscribers with even more reasons to shop with you. You could also think about giving stuff away in these emails. For instance, you could provide subscribers with a product guide in PDF form that's easy to download.

Create Videos to Increase Trust

One notable way to bolster B2B sales is by building brand trust. You can effectively build brand trust by engaging in some video marketing. Retailers that trust in your brand are more likely to make a purchase. While video marketing can be difficult to implement, there are some basic guidelines that you should adhere to for more successful campaigns.

For one, it's recommended that you focus on the story of your brand and why your company is different than most. Customer testimonials should be included in video marketing whenever possible. You're also going to want to engage with your customers directly, which can involve everything from doing live videos to answering their most common questions in the videos you create. Videos help add personality to a brand, which automatically builds trust.

Set Up an Affiliate Program

Affiliate programs can be highly beneficial at increasing site traffic and B2B sales. When set up correctly, an affiliate program involves your website paying affiliate sites a commission for them to send traffic your way. The affiliate sites that you choose to partner with will link to your website in their site content, which means that anyone who clicks on the link will be taken directly to your website.

These arrangements are typically made under the agreement that you pay based on the number of people who visit your website from the affiliate site. If you're able to partner with popular websites, the increase in site traffic could be substantial enough to positively affect your B2B sales.

Ask for Reviews From Customers

Once a retailer or similar customer purchases your products, it's essential that you follow up with them. When you contact these customers, make sure that you ask them to provide reviews for the products they use. These reviews can sway other prospective customers to make purchases. It's very common for customers to forget to post reviews even if they originally intended to, which is why it's important that you ask for reviews after each purchase. These reviews can be posted directly to your website as long as your site accommodates this functionality.

While it's never easy to increase B2B sales, you should begin to see improvements in your numbers after implementing some or all of the aforementioned techniques.

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