Trade-In Tech
by on October 9, 2020

Distributors play a vital role within the wholesale electronics industry. In this industry, a distributor is someone who supplies electronics to companies that sell electronics to consumers. To make sure your business keeps growing, it’s a good idea to learn about marketing strategies for wholesale distributors.


8 Proven Marketing Strategies for Wholesale Distributors


If you’re an electronics distributor that needs to drum up more business, it’s important to focus on your company’s wholesale marketing strategy. We’re here to help you out by providing the best wholesale marketing strategies.


1. Have a Defined Set of Goals


Business owners understand the importance of always having a plan. When you begin thinking about a wholesale marketing strategy, a plan is always good to have. You don’t need to write a 50-page book, but putting your plan on a spreadsheet or single-page document is good to have around.


If you need a little more convincing, Harvard Business Review might be able to do the job. A recent HBR study found that people who write down goals are 1.2 to 1.4 times more likely to accomplish them than those who don’t do this.


2. Create a List of Companies to Contact



The next step is to get a list of companies to start reaching out to. In this list, make sure to include the name of the business, phone numbers, websites, email addresses, and whether you’ve contacted them or not. This might seem like extra work, but it will help you stay organized.


Another question you might have is: “how many companies should be on my list?” Unfortunately, there’s no magic number. It’s best to start with a list of about 100 companies. You can start finding these companies by searching for them on search engines and social media platforms.


Not to discourage you, but it might take going through this entire list before you gain a new customer. With that said, success with cold contacting comes from having the perseverance to push through rejection.


3. List Your Business on Trade-In Tech


If you want to get in front of others in your industry, it’s imperative to join industry directories. After signing up, you’re in front of buyers and sellers right away. Doing this is often much easier than waiting for websites and social media pages to start gaining visitors.


To find the contacts and customers you’re looking for, sign up with Trade-In Tech. We’ve been in business since 2012 and have built up a network of over 13,000 clients. Becoming a member is easy, here’s a post that shows you how to set up a Trade-In Tech account


Once you’re in, you can start speaking with the top wholesalers, retailers, and distributors for the biggest names in the electronics industry including Apple, Samsung, and Google. We also have a global network of buyers and sellers, allowing us to partner with leading names in electronics from the United States, Hong Kong, Dubai, and many other locations.


Best of all, Trade-In Tech offers 24/7 support for our members. Anytime you have a question or concern, someone from our team will be there to help you out.


4. Get Comfortable With Cold Calling (or Hire Someone That Is)



Many people have become used to doing business behind a computer. While this is a great way to handle many important business matters, it’s not the only way to gain new clients. If you’re looking for a new way to get new wholesale electronics partners, try the time-tested method of cold calling. 


Cold calling is a term for calling a business or potential customer you’ve never spoken with before. Take it from me, cold calling is an activity that isn’t for everyone. Not everyone is comfortable with calling a business and pitching to someone they’ve never spoken to before. To help you out, here are a few cold calling tips.


Be Persistent: You’ll need to get used to the fact that you’re going to hear “no’s” and more than a few hang-ups on the other end of the line. It’s also possible to get a few angry people who don’t want to be contacted. The key to success with cold calling comes down to perseverance and not being afraid of rejections.


Getting Past the Gatekeeper: Most companies employ receptionists or other employees to answer calls. These are otherwise known as gatekeepers, as they’re trying to guard the “gates” of a business from unwanted callers. Because they’re instructed to send certain calls through, they might make it difficult to speak with who you need to.


While you’re making your list of companies, make sure to include names of people that you need to talk to. If you encounter a gatekeeper, mention that you need to speak with a name from your list. It doesn’t always work, but it might be the trick that gets you a few new clients. Also, research shows that 78% of cold callers using social media to research prospects reported better results from their calls.


Hire a VA: If cold calling doesn’t sound appealing, hire a VA (virtual assistant) or company that provides a cold calling service. By doing this, you’ll spend a little more money. However, certain people would much rather pay these costs instead of cold calling.


5. Send Out Introductory Emails


If cold calling isn’t for you or it isn’t helping you gain traction, it’s time to start sending out emails. This might sound intimidating, but it doesn’t have to be. OptinMonster reports that, across all industries, emails have a 22.86% open rate. Follow these tips to take the guesswork out of email marketing and start getting responses right away.


Make it Quick: Like you, most of the people reading your emails have lots of things to take care of. If you send an email that’s packed with paragraphs of information, it might never be read. Instead, it’s best to mention who you are and why you’re reaching out to them.


Put Your Best Foot Forward: In your introductory email, think of this as a type of elevator pitch. What sets your electronics marketplace apart from the competition? Think about this and condense your company’s qualities into a sentence or two.


Ask Them for a Quote: As we’ve covered, most people enjoy talking about themselves and showing off what they know. With that in mind, make a new blog post about a topic in your industry. Before posting it to your website, send emails out to companies on your list. In these emails, ask them if they want to contribute a sentence or two to your new blog post.


Be Prepared for Rejection or No Reply at All: You’ll need to prepare to not receive a response to every email you send. Don’t get dejected if you send out 20, 50, or 100 emails and don’t receive a response, it will come. There’s no set schedule of how often you should email a company you’re trying to gain as a customer. 


We recommend sending out your initial email and waiting a few days to receive a response. If you don’t receive a response by this point, send out another email. After you’ve sent out multiple emails spread over a few weeks and don’t get a response, it’s probably best to move on.


However, don’t remove this company from your list yet. Many sales deals happen as a result of not giving up. If companies are giving you the cold shoulder, wait a month or two and try emailing them again.


6. Use Social Media as a Wholesale Marketing Strategy



We’ve spoken about the importance of having social media accounts. But, let’s look at another aspect of social media which is connecting with other people. In your case, you’ll want to use social media to connect with other companies.


To do this, you’ll first need to know what companies you’re wanting to engage with. After you understand this, visit their social pages and see what they’re up to.


Choose a recent post and leave an insightful comment. An insightful comment isn’t “cool post.” Instead, take a few minutes to genuinely read or view a post and aim for a 2-3 sentence response. Creating a genuine response is a key part of this wholesale marketing strategy.


If your comment ends with a question, that’s even better. Try to end your comment with a question that would give the company behind this page a chance to answer it. Most companies love the chance to show off how knowledgeable they are.


For example, let’s say you’re trying to gain a new Samsung Galaxy supplier to work with. You see they posted something about the latest Samsung Galaxy smartphone. To carry out this strategy, leave a comment that ends in a specific question about this device. Just make sure the question you’re asking isn’t something that was already answered in the original post.


Because this method takes time, it’s likely that most of your competitors aren’t doing this. It only takes a little time and effort to leave insightful comments on a company’s posts. By doing this you’re taking a slower (but often more effective) approach to relationship building.


7. Create a Landing Page on Your Company’s Website


You’ve learned about how you can appeal to electronics dealers by asking them questions. However, what about when other companies and potential customers have questions of their own? You’ll be glad to know there’s a great way to do this and it’s by creating a landing page. 


When it comes to marketing strategies for wholesale distributors, landing pages are essential to have. A landing page is an area of your website where most of your clients end up or “land.” 


Every landing page has a purpose. Your landing page might be to get “leads” or visitors to try a free trial, buy a product/service, or join your company’s newsletter.


So, what sets a great landing page apart from one that’s OK? Here are a few helpful strategies to keep in mind when creating your landing pages.


Have a Great Headline: It’s good to think of landing pages as types of advertisements for your company, which they basically are. As you know, any part of a great advertisement is having an awesome headline. Aim for around 10-15 words that explain why a visitor is there and what you’re offering. It sounds tough, but with a little practice, you’ll be writing awesome headlines in no time. 


Include an Image or Two: Another way to have high-converting landing pages is by including images in them. Considering the importance of converting page visitors, choose a high-quality image. If you’re trying to sell a product, this is a great place to show off a picture of it.


Touch on a Few Pain Points: This tip requires a little bit of psychology. At first, you might think it’s a bad idea to talk about something that might cause painful thoughts. As soon as the brain thinks about something painful, it wants to fix this situation right away. Your ads will mention pain points only to follow up with how your company will take care of them.


Mention Relevant Contact Information: The main goal of almost any ad is to get the visitor to take some type of action. It’s a safe bet to assume that you’ll want leads to contact your business in some way. When they’re ready to do this, make it easy for them with clear contact information. Another reason to have your company’s contact information present is that it legitimizes your company as an actual business.


8. A/B Test Your Landing Pages



One of the most popular ways to gain new clients is with a landing page. Now that you know what makes a landing page great, we also recommend that you split test your landing pages. Split testing (or A/B testing) involves presenting your leads with different landing pages and finding out what works best.


Split testing is also great if you have multiple headlines, pictures, and calls to action. When you’re testing different pages, you can find out which one is gaining more clicks and conversions.


You can also A/B test paid advertisements on many popular platforms including Facebook, LinkedIn, and other social media websites. It takes a little more time to create multiple ads. But split testing is an amazing way to find out which ads are your best ones.


To summarize, there are several proven marketing strategies for wholesale distributors. For best results, we recommend trying a few of these wholesale marketing strategies at a time. After tracking your results, see what marketing efforts went well and which ones didn’t. Soon, you’ll see all of your marketing efforts pay off in major ways.

Post in: Wholesale, Services
2 people like this.
Trade-In Tech
Start marketing your company on